The Sustainable Plastic Challenge

Plastic has become an integral part of modern day life thanks to its extreme adaptability and multiple applications. It is durable, robust and flexible, yet light weight. Plastic has played an important role in reducing the overall environmental impact of products through reduced product damage in transit, reduced environmental impact of transportation and a reduction in food waste levels by increasing protection and extending shelf life.

Yet for all its benefits, there is now a wider movement for a more sustainable approach to plastics with consumers becoming increasingly more concerned abouts its environmental impact - from the production of plastic using fossil fuels to the unsustainable disposal at its end of life, there are real issues for businesses to address throughout the supply chain. 

Businesses are responding to the plastic challenge

Since the end of 2017, there have been a wave of pledges and position statements released by manufacturers and retailers around their plastic reduction ambitions. The plastic challenge is complex and there are many competing factors that need to be considered when developing action. It also, however, presents businesses with great opportunities to innovate, develop new USPs, secure customer loyalty and safeguard supply chains. 

Reserve your spot at our upcoming webinar on 'Tackling Plastic: Where to Start'

Tuesday 20th March, 4pm GMT


Register now for the Tackling Plastic Webinar

At Anthesis, we fully understand the importance of plastic packaging and the role it plays in protecting and ensuring the safe delivery of a product. We also understand the necessity of reducing plastic waste and littering, especially of single use plastics, and ensuing sustainable end of use handling of plastics. 

To unpick the complexities and intracacies around this subject, we are running a webinar to help businesses get started on how they can take effective steps in tackling the plastic challenge. 


The webinar will help you to:

  • Understand the origins of the current popular focus on plastic, including the wider political landscape and consumer concern 
  • Identify the plastic related business risks and opportunities 
  • Evaluate the actions that you can take within your current business models 
  • Consider options for change within wider environmental context for example food waste, substances of concern and recycling systems compatibility

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Define your sustainability strategy

It's going to be vital for businesses to respond to the issues on a strategical level with effective propositions that make sense in the long term. We can help you start the journey, define your strategy and mobilize your team by supporting you to:

  • Understand how the current political landscape, consumer concerns and other disruptive factors could impact on your business models.
  • Undertake a plastic packaging inventory and or hot spot analysis to identify the volumes, types and formats of plastics used within your business to identify potential risks and opportunities.
  • Develop your company’s priorities in relation to plastic reduction and what it wants to achieve. These could be tied to Sustainable Development Goals or other existing sustainability targets.
  • Identify priority areas of focus and potential solutions to develop using prioritization processes, informed through the initial three actions.

Clients we have worked with, include: Paper Cup Recovery and Recycling Group • Unilever • Coveris • Belu • Costa Coffee • Huhtamaki • AkzoNobel • Avaya 

Read more about plastics: 

Would you like to speak to someone about plastic and becoming more sustainable? Get in touch below: