Anthesis is participating in the Business in The Community's (BiTC) 'Get Food Smart' campaign as this is a topic that is integral to our mission and values, as well as the work that we do with our clients.
Anthesis is one of twenty leading brands who are showing their support to the campaign which is aimed at encouraging the British public to be more mindful of their food - what they eat, where it comes from and why they should be eating seasonably. And given our skills and track record, it's perhaps not surprising that we are helping BiTC in the development of the metrics and measurement side of the campaign.
BiTC is one of The Prince's Charities, a group of not-for-profit organizations of which The Prince of Wales is President.
