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Sinopoly's European Advisor

23 February 2013

Sinopoly Battery Limited is engaged in the production, sales, and research and development (R&D) of "Rare Earth Lithium-Ion Batteries". The company is listed on the Main Board of the Hong Kong Stock Exchange and the company holds exclusive rights to use a series of international patents for Lithium-ion cells. Sinopoly’s products are predominantly used in Electric Vehicle (EV) and Stationary Storage applications, so they are helping to make transport more sustainable.

Although Sinopoly was active in international markets and relatively well known in its home Chinese market, the company did not hold direct customer relationships in the United Kingdom or Continental Europe. Sinopoly selected Anthesis as a strategic advisor to help the company and its products to penetrate the European market. This involved researching the market, identifying relevant target companies and facilitating introductions and subsequent engagement.

This process led to a number of potential clients and partners discovering the benefits of Sinopoly products. These included Lotus Engineering, Ecotricity, Tata, ARUP, Buro Happold and National Grid. Sinopoly was also introduced to new business partners, including a partner in the marine sector which enabled it to penetrate the US market. Sinopoly now has a number of multi-million pound contracts and the company continues to rely on Anthesis as its European advisor, presenting the business and its sustainability benefits to a variety of high profile audiences in both the public and private sectors.

 

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