Diageo is the world’s largest producer of spirits and a major producer of beer and wine; its iconic brands include Smirnoff and Guinness. Diageo wanted to engage key stakeholders on its successes and achievements in reducing its environmental impact.

Anthesis (then trading as M4C) worked in partnership with Tayburn and Sastun to develop a high quality brochure which tells the story of Diageo’s journey towards environmental sustainability.

Anthesis developed the copy for the brochure. This involved a careful balancing act – making the brochure engaging and readable while remaining accurate and technically sound. The final product communicates Diageo’s challenges and successes and is a useful tool to engage customers, investors, suppliers and employees in sustainability issues.